Always teaching my children that "attitude is everything,” especially when times are tough, I heeded my own advice and decided to view the situation as an opportunity to fulfill my dream.  Since that time, I leveraged my early research to align with key partners who I believe bring products and services that are best in class and offer ground-breaking methods for manufacturing.  While it is true the purpose of every business is to make money, it is possible to achieve more than transactions.  Customers are the foundation, and at Simpson Industrial each customer is respected and appreciated daily.